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随着中国年轻受众电视收视时长的下降以及数字电视的发展使频道数从60个向120个发展,整体电视广告的投资回报率正面临挑战,2003年,以楼宇视频媒体为代表的新媒体产业在中国蓬勃兴起,成为广告
With the decline of the viewing time of young Chinese audiences and the development of digital television from 60 to 120, the overall ROI of TV commercial is facing challenges. In 2003, the new media industry represented by the building video media Flourishes in China and becomes an advertisement