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在电视频道整体包装中,播出模式无疑占据着核心地位,这不仅是因为频道包装中诸如频道的台标设计,理念、节目内容等都必须通过播出模式这一平台而得到展现,而且绝大多数观众也是通过频道的播出模式,获得对频道的认知和评价。正是在这个意义上,我们通过对国内和境外几家有代表性的频道2004年上半年播出模式的调研分析,比较彼此的异同,寻找其规律性,并
In the overall TV channel package, the broadcast mode undoubtedly occupy the core position, not only because of channel packaging, such as channel logo design, ideas, program content, etc. must be broadcast through the platform to get this show, and must Most of the audience is also through the channel broadcast mode, access to channel awareness and evaluation. It is in this sense that we investigate and analyze the similarities and differences between the two representative channels in mainland China and overseas in the first half of 2004 and find out their regularity.