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作为全球电子商务发展的主要业态,网络购物经历了国际金融危机的考验,已位居全球成长性最佳的热点行业之一。据统计,2010年全球网络购物交易额超过8000亿美元,预计2014年底全球网络购物交易额将超过10000亿美元。中国网络购物的发展步伐同样令人瞩目,2010年网络零售总额达5000亿元。据预测,2011年全国互联网用户数将突破6亿人,其中,网络购物的用户将达到1.8亿,占整体用户的30%,网络购物市场已进入快速发展阶段。
As the main format of global e-commerce development, online shopping has undergone the test of the international financial crisis and has become one of the hottest industries with the best growth in the world. According to statistics, the global online shopping transactions in 2010 exceeded 800 billion U.S. dollars and the global online shopping transactions by the end of 2014 will exceed 10,000 billion U.S. dollars. The pace of development of online shopping in China is also striking. In 2010, the online retail sales totaled 500 billion yuan. It is predicted that in 2011 the national Internet users will exceed 600 million people, of which, online shopping users will reach 180 million, accounting for 30% of the overall user, the online shopping market has entered a rapid development stage.