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当今世界灵感和创新意识不断地充斥着人们,使人们的思想不断变化。而这一切在中国现代平面设计中都有所体现,平面设计将中国民俗图案和现代元素有力地结合在一起,真正实现了中国古典文化和思想的交融。中国文化历史悠久源远流长,五千年来中国传承下来的艺术和文化具有独特的艺术魅力,它不仅填补了设计的空白,而且还是当代平面设计的重要组成要素。中国民俗图案已经成为现代平面设计人员需要慎重考虑的一个很重要的设计方向。为了完善其现代平面设计理念,有选择性地实现人们的审美标准,我们也可以以一种现代化的传统模式,将中国民俗图案在新的设计中体现出来。本文分析了中国民俗图案在现代平面设计中的应用,并阐述了自己的一些观点。
Inspiration and sense of innovation in today’s world are constantly flooded with people, making people’s thinking constantly changing. All of this is reflected in the modern graphic design in China. Graphic design effectively combines Chinese folk patterns with modern elements and realizes the blending of Chinese classical culture and thought. The Chinese culture has a long history and has a unique artistic charm inherited from China for five thousand years. It not only fills in the blank of design, but also becomes an important component of contemporary graphic design. Chinese folk pattern has become a very important design direction that modern graphic designers need to consider carefully. In order to improve its modern graphic design concept and selectively achieve people’s aesthetic standards, we can also reflect the Chinese folk pattern in the new design with a modern and traditional model. This paper analyzes the application of Chinese folk patterns in modern graphic design and expounds some of their own points of view.