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随着社会和传播技术的发展,新媒体已经融入到大学生学习、生活的各个方面,已然成为新时期思政教育面临的新环境,也是可运用的新载体。根据调查,高职院校思政工作者新媒体素养并不强。作为开展意识形态工作的重要场所,高职院校理应转变认识、创新方法,提升思政工作者的新媒体素养,以不断提高思政教育工作的针对性与实效性。
With the development of social and communication technologies, new media has been integrated into all aspects of university students’ study and life and has become a new environment for the ideological and political education in the new era. It is also a new carrier that can be used. According to the survey, the new media literacy of political and ideological workers in higher vocational colleges is not strong. As an important place for carrying out the ideological work, higher vocational colleges should change their understanding and methods of innovation and upgrade the new media literacy of their ideological and political workers so as to constantly improve the pertinence and effectiveness of ideological and political education.