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动画作为一门融合绘画、摄影、文学、音乐等多种视听艺术表达形式的综合艺术形态,自1920年传入我国至今已有近百年的发展历史,经过漫长的岁月演变其形成了具有独特东方浓郁气息的艺术特征:以艺术价值最大化的艺术性意识形态存在,其主要用于提高观看者的艺术修养;以追求商业利益最大化而存在的商业性动画,大多是面向大众需求,艺术价值较低。在界定艺术性动画与商业性动画的时,艺术性以它特有的多样性、阶段性和假定性的特点备受人们青睐。当今,要想促进我国艺术性动画的发展,除了遵循与动画制作自身相关联的艺术美法则之外,还应该注意多种形式的创新。
As an integrated art form integrating many forms of audiovisual art, such as painting, photography, literature and music, animation has been in China for nearly a hundred years since its development in 1920. After a long period of evolution, animation has formed a unique oriental The artistic features of rich atmosphere exist: the artistic ideology maximizing the artistic value exists mainly for improving the artistic accomplishment of the viewer; the commercial animation existing in pursuit of the maximization of commercial interests mostly faces the needs of the masses; the artistic value is more low. In the definition of artistic animation and commercial animation, the art of its unique diversity, stage and presumption of the characteristics of much people favor. Today, in order to promote the development of artistic animation in our country, we should pay attention to various forms of innovation in addition to following the artistic principle of beauty that is associated with the animation itself.