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一、西柏坡品牌资源属性的定位定位是任何企业发展的首要战略问题。市场定位是一个竞争思维概念,其本质是企业通过在消费者心目中塑造一个独特的、其他竞争者无法比拟的、自己有利的位置,从而锁定目标顾客的消费需要和欲望。市场定位是企业战略,它要求企业必须了解和识别竞争环境下企业的独特优势,选择合适的竞争优势,并将定位信息传达给目标消费者。西柏坡品牌的发展也遇到了定位问题。西柏坡是个旅游品牌还是一个红色历史文化品牌,抑或是旅
First, the positioning of Xibaipo brand resource attributes positioning is the primary strategic issue for any business development. Market positioning is a concept of competitive thinking, the essence of which is that the enterprise can lock in the consumption needs and desires of the target customers by shaping a unique and advantageous location in the minds of consumers that is unmatched by other competitors. Market positioning is a business strategy, which requires that enterprises must understand and identify the unique advantages of enterprises in the competitive environment, select the appropriate competitive advantage, and convey the positioning information to the target consumers. Xibaipo brand development has also encountered positioning problems. Xibaipo is a travel brand or a red history and culture brand, or travel