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新媒介时代,人们进入“数字化生存”的环境中,对视觉传达设计提出更高的要求。随着市场对视觉传达设计人才需求量的激增,高等院校应创新视觉传达设计教育,才能使设计人才适应激烈的市场竞争,对瞬息万变的市场形势做出及时反应。文章首先分析了新媒介时代下视觉传达设计教育的思变,随后提出一套创新视觉传达设计教育的对策,旨在促进视觉传达设计教育的发展。
In the era of new media, people enter the environment of “digitized existence” and put forward higher requirements on the design of visual communication. With the surge of demand for visual communication design talent in the market, colleges and universities should innovate visual communication design education so as to enable designers to adapt to the fierce market competition and make prompt response to the ever-changing market situation. The article first analyzes the change of visual communication design education in the new media era and then proposes a set of measures to innovate visual communication design education to promote the development of visual communication design education.