论文部分内容阅读
宣传心理学是现代心理学的一个新的分支学科,属于应用心理学范围。它主要研究的是人们在受到宣传时心理活动的规律,研究如何在宣传工作中应用心理学规律使宣传效果达到最优化。其研究对象可按照社会交往的四大要素:宣传者、接受者、思想、传递思想的语言分为四个方面,即:新闻采访心
Propaganda psychology is a new branch of modern psychology, which belongs to the scope of applied psychology. It mainly studies the laws of people’s psychological activities when they are being advertised, and studies how to apply the laws of psychology in publicity so as to optimize the publicity effect. The research object can be divided into four aspects according to the four elements of social interaction: propagandist, receiver, thought and the language of thought transmission, namely: news interview heart