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2005年10月到12月间,本文作者对中国湖南、四川、海南省的4个贫困县和20个贫困村进行了实地调查,以全面了解当地居民的媒介接触习惯。作者掌握了大量一手资料,并通过定量和定性的分析方法,得出关于中国经济欠发达地区人口媒介接触习惯的初步分析结果。本文以此次调查结果为依据,对比报纸、广播、电视,分析了互联网络在中国经济欠发达及少数民族生活地区的发展所面临的挑战和机遇,以及缩小发达地区与不发达地区之间数字鸿沟的途径及现实意义。
From October to December 2005, the author conducted field surveys in four impoverished counties and 20 impoverished villages in Hunan, Sichuan and Hainan provinces of China to fully understand the media contact habits of local residents. The author masters a large amount of first-hand information, and through quantitative and qualitative analysis, draws a preliminary analysis of the population-based exposure to the media in China’s economically underdeveloped regions. Based on the findings of this survey, this paper compares the challenges posed by the Internet in the development of China’s economically underdeveloped and ethnic minority areas with the newspapers, radio and television and narrows the number of developed and underdeveloped areas The Way of the Gap and Its Practical Significance.