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随着形形色色广告的发展,受众对传统广告的狂轰滥炸产生了越来越强的排斥和抵触心理,传统广告的影响力逐渐消退。而植入式广告区别于传统的干扰式广告,它有效改变其传播环境和诉求方式,在潜移默化中给消费者留下深刻印象。植入式广告正逐渐取代传统的广告营销方式,成为广告行业发展的主流和方向。本文主要阐述了植入式营销的形式,并分析了其优缺点,进而对其如何应用提出建议,希望可以对企业更好地应用植入广告有所帮助。
With the development of various kinds of advertisements, the audiences have become more and more exclusive and antagonistic to the traditional advertisements. The influence of traditional advertisements gradually subsided. The implanted advertising is different from the traditional interference ads, which effectively change the environment and appeal of the spread of its way, impressively in the consumer left a deep impression. Implanted advertising is gradually replacing the traditional way of advertising and marketing, advertising industry has become the mainstream and direction. This article mainly elaborates the form of implantable marketing, analyzes its advantages and disadvantages, and then puts forward some suggestions on how to apply it. It is hoped that it will be helpful for enterprises to apply implant advertising better.