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民族体育是少数民族文化产业的重要组成部分,但是当前我国少数民族体育产业化发展面临着诸多困境,如经济层面的基础不牢固,民众文化程度不高,文化产业结构不协调,制度层面的保障机制不健全等,需要从经济、文化、制度等维度推进我国民族体育产业化发展。推进民族体育产业化发展要以体育的价值功能为出发点,在保留传统体育文化精华的基础上充分利用现代体育事业的发展成果。既要发挥经济功能以推动民族地区经济发展,又要提升其文化价值以为群众所用、丰富群众生活。
Ethnic sports is an important part of minority cultural industries. However, the development of sports industrialization of ethnic minorities in our country is facing many difficulties. For example, the economic foundation is not solid, the people’s educational level is not high, the cultural industry structure is not harmonious, and the system level guarantees Mechanism is not perfect, etc., we need to promote the industrialization of national sports in China from the economic, cultural, institutional and other dimensions. To promote the development of national sports industrialization should take the value function of sports as a starting point and make full use of the development achievements of modern sports industry on the basis of retaining the essence of traditional sports culture. It is necessary to give full play to its economic functions to promote economic development in ethnic areas and to enhance its cultural values in order to enrich the mass life for the masses.