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建立发展型可持续的慈善事业新模式;打造民族服饰品牌,做强民族服饰产业,支持慈善、回馈社会;民族审美、时尚体现;设计导向、精工细作——这些就是民族特色服饰品牌麦丽燕独具一格的经营宗旨。扎根民族,时尚融合麦丽燕回族服饰研发工作室和宁夏麦丽燕工贸有限公司于2012年正式成立,公司是宁夏麦丽燕慈善基金会下属的社会责任性企业,其品牌“麦丽燕”回族服饰由宁夏麦丽燕基金会理事长洪梅香主导设计研发。公司的经营原则是:创新发展、服务社会;积累收益、用于慈善。公司
Establish a new model of sustainable development charity; create national apparel brand, strong national costume industry, support for charity, contribute to the community; national aesthetic, fashion reflects; design-oriented, Seiko secret agents - These are the national characteristics of clothing brand Mai Li Yan Unique business purposes. Rooted in ethnic fashion Merlem Hui Hui costumes R & D studio and Ningxia Mai Lanyan Industry and Trade Co., Ltd. was officially established in 2012, the company is Ningxia Malixyan Charity Foundation under the social responsibility of enterprises, its brand Yan "Hui ethnic costumes by the Ningxia Mei Li Yan Foundation chairman Mei Hong directed design and development. The company’s operating principles are: innovation and development, social services; accumulated revenue, for charity. the company