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在冰箱产业稳步前行的大环境下,高端冰箱越来越受到消费者的喜爱和认可,多门冰箱作为个性化、功能化、智能化、节能化的产品代表,发展前景无比广阔。从2009年起,许多企业都已经把高端冰箱作为企业发展的重点,到2013年,高端化发展已经成为企业发展的重中之重。“高端大气”是大势所趋近几年,我国冰箱市场运行总体趋于稳定,产品普及需求饱和及更新需求增加决定了冰箱未来发展方向依然是趋向产品销售结构的调整。
In the stable environment of the refrigerator industry, the high-end refrigerators have become more and more popular with consumers. The multi-refrigerators, as the representatives of personalized, functional, intelligent and energy-saving products, have vast prospects for development. Since 2009, many enterprises have taken the high-end refrigerators as the focus of their business development. By 2013, the high-end development has become the top priority of the enterprise. In recent years, the overall operation of the refrigerator market in our country has stabilized. The demand for the popularization of products and the increasing demand for updating have determined that the future direction of development of the refrigerator will continue to be an adjustment toward the sales structure of products.