论文部分内容阅读
近年来,新兴媒体事业不断发展,蒸蒸日上的新媒体对传统的媒体形成冲击。报纸行业是我国传统的新闻传播手段,英文报纸的出现也对国内报纸产生了一定的影响。由于电视、互联网等媒体的兴起,在英文报纸正要真正意义上大发展之时遭到了挫败。本文通过对国内一些本土化英文报纸进行剖析,分析英文报纸在国内的现状与限制因素,总结归纳英文报纸本土化发展前景和方向,最后提出英文报纸能够真正融入中国市场、走进中国大众视野的建议。英文报纸本土化,更是有利于我国报纸事业的多元化和国际化发展,增进语言文化的交流。
In recent years, with the continuous development of emerging media undertakings and the booming new media, they have hit the traditional media. Newspaper industry is the traditional means of news dissemination in our country. The appearance of English-language newspapers also exerted a certain influence on domestic newspapers. The rise of the media such as television and the Internet has been frustrated at the time when English-language newspapers are going to make real sense. Based on the analysis of some localized English newspapers in our country, this paper analyzes the current situation and restriction factors of English newspapers in China, summarizes the prospects and directions of English newspaper localization, and finally puts forward that English newspapers can really integrate into the Chinese market and walk into the Chinese public view Suggest. Localization of English newspapers is even more conducive to the diversification and international development of our newspaper industry and the exchange of languages and cultures.