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从国内首架以成市命名的彩绘飞机这一全新的商业宣传形式入手,探讨旅游城市品牌塑造如何利用“二旧化一新”的广告创意方法获得成功的经验。
Starting from the first new form of commercial promotion in China that is named Painted Plane named Chengcheng, this paper explores how to make use of the creative approach of “two olds and one newness” to gain successful experience in the branding of tourist cities.