论文部分内容阅读
全民阅读时代的到来,给报纸媒体的生存带来了巨大的挑战,地市级报纸的情况更不乐观,读者大量流失、广告类经济支持减少以及市场占有率缩水,已成为阻碍其发展的几大因素。针对上述问题,本文从新媒体的诞生与发展对传统报纸媒体的影响角度出发,分析原因,以期为改善地市级报纸现状提供有效策略。
The arrival of the universal reading era has brought enormous challenges to the survival of the newspaper media. The situation of prefectural-level newspapers is even less optimistic. The loss of readers, the reduction of economic support for advertisements, and the shrinking market share have become a few obstacles to their development Big factor In response to the above problems, this article analyzes the reasons for the impact of the birth and development of new media on the traditional newspaper media in order to provide effective strategies for improving the status quo of newspapers at prefectural and municipal levels.