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商号、公司、品牌和项目名称与图形组合以及VI体系,是和商誉、知名度和各种配套资源联系在一起的,如同一个人的名字一旦确定之后,就要保证其严肃性和稳定性,切忌改来改去,进而避免出现资源浪费。在中国人传统意识中,姓名涉及到血缘、家族甚至是辈份,如同身体发肤受之父母一般是非常严肃的事情,因此便有了“行不更名,坐不改姓”的说法。项目和公司也一样,如果你频繁变动你的认知系统,也会给人留下很多非常消极的印象。商号、公司、品牌和项目名称与图形组合以及VI体系,甚至网址、邮箱和电话号码等,一起构成了企业的认知体系,他们只有通过在各个方面、多个领域、诸多渠道不断重复和强化才会变得颇具价值。企业认知体系任何部分的推广,哪怕是看上去很简单的一个400免费客服电话,都需要用时间、金钱和
The firm, company, brand and project name and graphic combination, as well as the VI system, are associated with goodwill, popularity and various ancillary resources, as long as the person’s name is confirmed and its solemnity and stability guaranteed, Never change to change, and thus avoid the waste of resources. In the Chinese traditional sense, the name is related to blood, family and even seniority, as the body fat skin parents are generally very serious thing, so there will be “do not change their names, sit not change their surname ” argument. The same goes for projects and companies, and if you change your cognitive system frequently, you can leave a lot of very negative impression. Companies, companies, brands and project names and graphical combinations, as well as the VI system, even URLs, email addresses and phone numbers, all together form the corporate cognitive system and are only continually replicated and strengthened through various channels, domains, channels, Will become quite valuable. Any part of the promotion of corporate cognitive system, even if it looks very simple a 400 free customer service calls, you need to use time, money and