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伴随RTB的出现,著名商人约翰.华纳梅克那“一半被浪费的广告费”从此有了下落。最近,Osa(欧莎)品牌旗舰店钻展营销专员卡罗(花名)忙得双手没有时间离开键盘。“年中大促”在即,他不仅要写广告投放计划,挑选广告位、广告图片和做财务预算,还要提前在淘宝钻展平台创建投放计划,时时关注竞价排名和竞争对手的流量占比等。卡罗向记者介绍,这次“年中大促”活动定在6月19日至22日,共计4天广告投放,活动预算10万元。已有半年操练经验的卡罗在18日下午2点半成功竞得11个优质广告位,顺利完成这次投放计划。
With the advent of RTB, the famous businessman John Warner-Mekner “half the wasted advertising costs” from whereabouts. Recently, Osa (Osa brand flagship store drilling marketing specialist Carlo (name) busy hands do not have time to leave the keyboard. In the middle of nowadays, he not only needs to write advertisement plan, select advertisement position, advertisement picture and make financial budget, but also set up a delivery plan in Taobao drilling platform in advance, pays attention to the bidding rank and competitor’s flow constantly Proportion and so on. Carlo introduced to reporters, this “mid-year promotion ” activity scheduled for June 19 to 22, a total of 4 days advertising, activities budget 100,000 yuan. Carlo, who has been practicing for six months, successfully competed 11 high-quality advertising spots at 2:30 pm on the 18th and successfully completed the launch plan.