论文部分内容阅读
我国已加入了WTO,外国保险公司正在大举进入我国保险市场。国内保险公司必须通过实施品牌战略,创建品牌产品,以适应激烈的市场竞争。
China has joined the WTO, and foreign insurance companies are entering the insurance market of our country. Domestic insurance companies must create brand products through the implementation of brand strategy to meet the fierce market competition.