网媒陷阱:挡不住的诱惑?

• 出 处: 新闻实践
• 发表日期: 2012年03期
• 关键词: 舆论传播 浮气 不辨真伪 陷阱 二次传播 渠道化 典论 事实真相 推手 帮手

编者按传统媒体是舆论引导的主阵地,在舆论传播中承担着主力军的责任,发挥着“主心骨”的作用。当网络舆论泥沙俱下、不辨真伪的时候,人们往往会期望传统媒体能够以自身的权威声音正本清源,揭露事实真相。然而,在舆论引导的实际进程中,一些传统媒体往往在收视率、发行量的驱动下,心浮气躁,盲目跟风,反而被一些不良网络

Editor’s Choice Press Traditional media is the main battlefield of media guidance, bear the responsibility of the main force in the dissemination of public opinion, and play a “backbone” role. When the public opinion on the Internet is sluggish and does not distinguish between authenticity and falsehood, people often expect that the traditional media will clear the source of its own authority and expose the truth. However, in the actual process of public opinion guidance, some traditional media are often motivated and blindly following the drive of ratings and circulation,