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文章阐述了新媒体对电视新闻节目产生的影响,分析了新媒体环境下,电视新闻节目面临的资金与技术不足、传播与运营模式局限、传播内容的缺失等困境。从注重品牌建设、改善经营策略,提高技术水平、充实传播内容,优化节目形式、加强参与互动几个方面,提出了电视新闻节目适应新媒体环境的发展策略。
The article expounds the impact of new media on television news programs, and analyzes the plight of television news programs such as lack of capital and technology, limitations of modes of communication and operation, and lack of content in the new media environment. From the perspectives of brand building, improvement of business strategy, improvement of technical level, enrichment of content dissemination, optimization of program forms and enhancement of participation and interaction, a strategy of adapting television news programs to the new media environment was proposed.