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关于二三线市场,首先有两点要明确。第一,二三线市场的重要性是毋庸置疑的。对于大量的中小企业来说,二三线市场无疑是最主要的出路,这个市场有中国最庞大和最主流的消费人群。就目前我们的经营情况来看,二三线市场份额占到我们整个销售额的70%～80%。第二,我们需要明白,所谓二三线市场还只是一个宽泛而模糊的概念,在二三线市场里同样存在高中低端的消费群体,其外延和内涵的界定还都需要品牌自身定位来确定,让自己的目标市场更加清晰和可操作。
On the second and third tier markets, first of two points to be clear. The importance of the first, second and third tier markets is beyond doubt. For a large number of SMEs, the second and third tier markets is undoubtedly the most important way out, this market has China’s largest and most mainstream consumer groups. At present, our business situation, the second and third tier market share accounted for 70% of our entire sales to 80%. Second, we need to understand that the so-called second and third tier markets are just a broad and vague concept. In the second and third tier markets, there are also consumer groups in high schools and low schools. The definition of its extension and connotation also needs to be determined by the brand itself. Your target market is clearer and more operational.