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党的十八大报告提出,文化是民族的血脉,是人民的精神家园。建设社会主义文化强国,关键是增强全民族文化创造活力。特色文化品牌是“特色文化”与“品牌”的有机融合,是特色文化经济价值和精神价值的双重凝聚,具有唤起人们的心理认同感、自豪感和历史责任感,吸引其他群体的参与和认同,引发人们自觉的文化消费等巨大的经济效益和社会效益。文化品牌作为无形资产是地区经济的巨大财富,同时也是加强文化建设,增强文化软实力的重要抓手。广西在我国五个少数民族自治区中,壮族人口占总人口的比重最高,民族文化特点突出,历史悠久,无论从民族文化的发掘,还是打造文化旅游品牌等方面都具有很大的潜力。如何以此为依托,深入贯彻落实党的十八大精神,着力打造特色文化品牌,建设民族文化强区是值得我们认真思考并加以实践的重大课题。
The report of the 18th CPC National Congress proposed that culture is the blood of the nation and the spiritual home of the people. The key to building a strong socialist country is to enhance the vitality of the entire nation’s culture. The characteristic culture brand is the organic fusion of “characteristic culture ” and “brand ”, which is the double cohesion of characteristic culture economic value and spiritual value. It has the function of arousing people’s psychological identity, pride and historical responsibility and attracting other groups Participation and identity, triggering people’s conscious cultural consumption and other huge economic and social benefits. As an intangible asset, a cultural brand is a huge asset for the local economy. It is also an important starting point for strengthening cultural construction and enhancing cultural soft power. Among the five ethnic autonomous regions in China, Zhuang has the highest proportion of the total population, prominent ethnic and cultural characteristics, and a long history. It has great potential in terms of exploring ethnic cultures and building cultural tourism brands. How to take this as a basis, thoroughly implement the spirit of the 18th CPC National Congress, strive to build a distinctive cultural brand, and build a strong national culture are important topics worthy of our serious consideration and practice.