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提高媒体沟通能力是领导干部的执政之需。新媒体平台的急速发展和社会转型期的矛盾多发,对领导干部在新常态下的媒体沟通能力提出了新的要求与挑战。各级党校开设的“领导干部媒体沟通”实训课程,旨在正确引导舆论的前提下,探索出与当前媒体新形势相适应的领导干部口语表达策略。引入媒体主持人参与课程开发与情景模拟教学工作,是有效提升各级领导干部与媒体打交道能力的一种有益尝试。作者通过近8年的接触与观察,就一些实训中出现的共性问题与解题之道,通过本文进行归纳与探讨。
Improving the ability of media communication is the need of leading cadres in power. The rapid development of the new media platform and the frequent conflicts in the social transformation period put forward new requirements and challenges to the leading cadres’ capabilities in media communication under the new normal. Under the precondition of correctly guiding public opinion, the “leading cadres media communication” training course established by party schools at all levels has explored the strategies of speaking the leaders and leaders in line with the new situation in the current media. The introduction of media host participation in curriculum development and scenario simulation teaching is a beneficial attempt to effectively enhance the ability of leading cadres at all levels to deal with the media. Through nearly eight years of contact and observation, the author analyzes and discusses some common problems and problems in practical training.