论文部分内容阅读
随着信息技术的快速发展，世界经济正经历着一场深刻的革命，这场革命极大地影响着世界经济面貌，塑造着一种“新世界经济”即网络经济。网络化对社会经济的影响是全方位的，其中对企业微观经济的影响表现在以下几个方面：１、对企业营销观念的影响。传统的企业营销指导思想以
With the rapid development of information technology, the world economy is undergoing a profound revolution. This revolution has greatly affected the world economy and shaped a “new world economy,” namely, the network economy. The impact of the network on the social economy is all-around, of which the impact on the micro-economy of the enterprise is manifested in the following aspects: 1, the impact on the concept of corporate marketing. Traditional corporate marketing guidelines