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商标注册是商标使用人取得商标专用权的前提和条件。只有经核准注册的商标,才受法律保护,也就是说设计再美的商标要想走入市场就必须注册,注册了的商标如果视觉效果和寓意不好,也将直接影响市场效果。所以商标注册和商标设计将不是孤立的两个领域,整合商标注册与创意设计,将之融合发展是初创企业提高运营效率、发展与壮大的的必经之路,它们的融合发展是企业成功的最重要的无形资产,是可行的也是市场发展的必然趋势。商标设计和商标注册对初始企业适应区域产业发展,立于不败之地有着非常重要的意义。
Trademark registration is the prerequisite and condition for the trademark user to obtain the trademark exclusive right. Only registered trademarks are protected by law. That is to say, a registered trademark must have a direct impact on the market effect if it has a low visual effect and bad meaning. Therefore, trademark registration and trademark design will not be isolated in two areas. The integration of trademark registration and creative design will be the only way for start-ups to improve operational efficiency, development and expansion. Their integration and development are the success of the enterprises The most important intangible assets, is feasible but also the inevitable trend of market development. Trademark design and trademark registration on the initial enterprise to adapt to regional industrial development, invincible has a very important significance.