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《论语·阳货》记载,孔子说过:“诗,可以兴,可以观,可以群,可以怨。”这是对诗歌本质特征和艺术效应的全面概括。本文尝试借用这一理论对公益招贴这一艺术形式进行分析。公益招贴不同于商业招贴,它比较关注艺术审美特质,具有改造人的感觉、养育人的品格及陶冶人的性情的作用。不妨说,它也在“以美引真,以美扬善”。一、公益招贴何以“兴”——“引譬连类”何晏在《论语集解》中引孔安国注,谓“兴”是指“引譬连类”,朱熹在《论语集注》
According to the Analects of Confucius Yanggu, Confucius said: “Poetry can be prosperous, observable, groupable, and resentful.” This is a comprehensive summary of the essential characteristics and artistic effects of poetry. This article attempts to borrow this theory to analyze the art forms of public welfare posters. Public welfare posters are different from commercial posters. They pay more attention to artistic aesthetic qualities, have the effect of reforming people’s feelings, cultivating people’s character and cultivating people’s temperament. It can be said that it is also “cited in the United States lead to the United States to improve.” First, the public welfare poster Why “Xing” - “cited cited even with the class,” He Yan in the “Analects of Confucius” cited Kongan Ann note, that “Hing” refers to “cited cited with the class,” Zhu Xi “The Analects”