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自从美国管理学者罗杰·内格尔和DEC公司总裁简·霍普兰德提出的“战略营销联盟”后,联盟概念得到了越来越多人士的认同,它已成为现代企业加强其国际竞争力的重要手段之
Since the “Strategic Marketing Alliance” put forward by American management scholar Roger Negel and DEC president Hope Sprout, the concept of alliance has been recognized by more and more people. It has become a modern enterprise to strengthen its International competitiveness of the important means