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黄鹤楼(Yellow Crane Tower)位于湖北省武汉市。江南三大名楼之一,国家旅胜地四十佳。素有“天下江山第一楼”之美誉。是武汉市的城市名片。旅游文化资源通常特色鲜明,差异性大,开发形成的旅游产品吸引力强。因此,黄鹤楼品牌化有利于打造成武汉市特色鲜明的拳头产品,成为武汉乃至华中区域旅游的核心竞争力。本文从分析了品牌设计对旅游文化推广的意义和价值优势,以及黄鹤楼历史背景和历史名人效应对景区品牌的认知,希望能有助于推动武汉黄鹤楼景区旅游发展。
Yellow Crane Tower is located in Wuhan City, Hubei Province. Jiangnan one of the three towers, the National Travel Fortieth good. Known as “world first floor ” reputation. Is the city of Wuhan card. Tourism and cultural resources are usually characterized by distinctive, large differences in the development of the formation of tourism products attractive. Therefore, the brand building of Yellow Crane Tower is conducive to creating a distinctive and distinctive product of Wuhan City, becoming the core competitiveness of Wuhan and Central China’s regional tourism. This paper analyzes the significance and value advantages of brand design for the promotion of tourism culture, as well as the cognition of the scenic spots from the historical background and historical celebrity of Yellow Crane Tower. The hope can help to promote the tourism development of Yellow Crane Tower in Wuhan.