论文部分内容阅读
5.3亿接待人次、4200亿元收入、短短7天时间,2015年的十一黄金周,我国旅游产业又创造了一个新的纪录!国家旅游局公布的数据还显示,国庆假期,共有14个省旅游总收入超百亿,山东省达392亿元,内蒙古、新疆、福建等多省同比增长都超过了20%。中国已经成为旅游大国,旅游产业也进入了国家战略体系,迎来了发展的“黄金时代”。旅游业广告的投放逐年递增,以品牌谋发展的意识日渐浓厚。每年全国都有上百亿的
530 million receptions, 420 billion yuan revenue, just 7 days time, 2015 Golden Week, China’s tourism industry has created a new record! Data released by the National Tourism Administration also shows that the National Day holiday, a total of 14 The total tourism revenue in the province surpassed 10 billion yuan, reaching 39.2 billion yuan in Shandong Province. The growth in many provinces such as Inner Mongolia, Xinjiang and Fujian all exceeded 20%. China has become a tourist country, and the tourism industry has also entered a national strategic system, ushering in the “Golden Age” of development. The advertising of tourism industry has been increasing year by year, and the awareness of seeking development through brands has become increasingly strong. Every year there are tens of billions in the country