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青少年群体,是电台广播一个重要的听众群体。随着各式便携收听工具的普及,该群体对广播的接触率也越来越高。青少年听众是国家未来的栋梁,引导及赋予正确的人生观与价值观,是广播媒体不可推卸的责任。同时,作为对新生事物接受程度最高的群体,青少年背后所带来的商业价值也是巨大的。因此,无论在政治上还是经济上,青少年群体都是电台广播不可忽视的重要听众群体。
Teenagers are an important audience for radio broadcasting. With the popularity of all kinds of portable listening devices, the group’s exposure to radio is also getting higher and higher. The young listeners are the pillars of the future of the country. It is an unshirkable responsibility of the broadcast media to guide and give correct outlook on life and values. At the same time, the business value behind adolescents as a group most receptive to newborn matters is enormous. Therefore, young people and groups, both politically and economically, are important listeners’ groups that radio broadcasting can not ignore.