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服务营销是企业在充分认识满足消费者需求的前提下,为充分满足消费者需要在营销过程中所采取的一系列活动。它起因于企业对消费者需求的深刻认识,是企业市场营销观的质的飞跃。服务营销是企业营销管理深化的内在要求,也是企业在新的市场形势下竞争优势的新要素。
Service marketing is a series of activities taken by the enterprise in the marketing process to fully meet the needs of consumers under the premise of fully understanding the needs of consumers. It is due to a deep understanding of the business needs of consumers is a qualitative leap in the concept of corporate marketing. Service marketing is the inherent requirement of deepening marketing management and also a new element of competitive advantage for enterprises in the new market situation.