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面对日益复杂的市场经济和组织内外环境,越来越多的企业特别是名牌企业受到公关危机的困扰。许多名牌企业的公关危机近似于假冒伪劣问题,即“准假冒伪劣”现象,这将严重影响企业形象。此类公关危机发生的主要原因是经营导向异化、信息不对称的改变和内部危机意识薄弱等。企业要从根本上杜绝此类问题,必须把危机理念渗入到企业的文化建设中,建立企业公关危机文化体系。
Faced with the increasingly complicated market economy and the internal and external environment of the organization, more and more enterprises, especially famous brand enterprises, are plagued by the crisis of public relations. Many well-known brand-name public relations crisis similar to the fake and shoddy issues, namely “fake and shoddy ” phenomenon, which will seriously affect the corporate image. Such public relations crisis occurred mainly due to business-oriented alienation, asymmetric information changes and weak awareness of internal crisis. Enterprises should fundamentally eliminate such problems, we must infiltrate the crisis concept of corporate culture, the establishment of corporate public relations crisis culture system.