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“读者学”这个名词,对于图书馆工作者并不陌生,然而它的重要意义,却没有为人们所普遍重视。现今,世界上无论那个国家,凡是与读者打交道的机构或个人,都要研究“读者学”。著作家要创作某种作品,需要揣摩读者的阅读旨趣;出版家出版书刊,要研究市場的销售情况;书店售书,也要调查哪些是读者最感兴趣的读物等等。总之,这些著作家、出版家和书店,要无时不刻地围绕着读者进行研究,否则就会失去读者;失去了读者,就意味
The term “reader learning” is not unfamiliar to library workers, yet its significance does not attach much importance to people. Nowadays, no matter in that country in the world, any institution or individual dealing with readers must study Reader’s Theory. Writers want to create a work, you need to guess the reader’s reading interest; publishers published books, to study the market sales; bookstore sales, but also investigate which readers are most interested in reading and so on. In short, these writers, publishers, and bookstores should study readers around the clock, otherwise they will lose their readership. If they lose their readership, they mean