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今年年初,通用汽车因为一篇报道而撤销了在《洛杉矾时报》的广告投入。这件事引起不少反应,出现很多负面评论。但通用汽车副总裁 Fastlane 通过其博客直接与大众沟通,表达自己的看法和意见,很有效、很漂亮地处理了这次“危机”。博客作为一种新型的公关工具,由此为人所知。博客的诞生,并与公关活动的结合,使得先知先觉的企业受益匪浅。博客巨大的商业价值,使得它在企业活动中的作用日益突出。
Earlier this year, General Motors canceled advertising in the Los Angeles Times for one article. This incident caused a lot of reactions, there are many negative comments. But General Fastlane, through his blog, communicates directly with the general public and expresses his opinions and opinions very effectively and very nicely to deal with this “crisis.” It is known as a new type of PR tool. The birth of the blog, and the combination of public relations activities, so that the prophet foresight enterprises benefit greatly. Blog huge business value, making it an increasingly prominent role in business activities.