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一次成功的营销除了提升企业形象,增加产品销量,更重要的是能否将某种理念成功传递给大众消费者。在此次金龙鱼的腾讯美食申遗营销案例中,借助中国美食申遗事件,继《舌尖上的中国》之后,再度引爆互联网大众对中国美食的关注和热情。如果没有金龙鱼的参与,中国美食申遗可能就只是一条简单的新闻,或许会传播上一两周,最终很快淹没在众多新闻以及受众多变的兴趣之中。金龙鱼走进联合国,助力中国美食申遗成为有影响力的大事件得益于品
A successful marketing in addition to enhance corporate image, increase product sales, more importantly, whether the idea can be passed on to a mass consumer. In the case of Arowana Tencent gourmet food marketing case, with the Chinese food relics event, following the “tongue on China,” Once again detonated the Internet public’s attention and enthusiasm for Chinese food. Without the participation of Arowana, the Chinese gourmet rendition may be just a simple piece of news that could spread for a week or two before eventually quickly submerging in numerous news stories and a multitude of interesting interests. Arowana into the United Nations, helping Chinese food relics become influential event thanks to the product