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◎色彩是打开消费者心灵的钥匙,以“色”诱人,能产生一种无形却又非常有效的沟通作用,自然地引发消费者的购买行为◎色彩有帮助消费者辨别、区隔品牌的功能,品牌与产品的形象色彩已经为广大消费者所接受并记忆,成为其品牌识别的重要元素◎色彩营销成为品牌整合营销传播攻略中的核心策略,中国企业也正在尝试着用色彩来打动消费者的好“色”之心
◎ color is the key to open the minds of consumers to “color ” seductive, can produce an invisible but very effective communication effect, naturally triggering consumer buying behavior ◎ color helps consumers identify, segmentation The function of the brand, brand and product image color has been accepted by the vast number of consumers and memory, as an important element of its brand recognition ◎ color marketing brand integrated marketing communication strategy in the core strategy, Chinese companies are also trying to use color to move Consumers good “color ” heart