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3G时代的到来,终端能力的增强为满足用户多样化的需求提供了一个强大的舞台,从简单的音效或歌曲发展成为融合图片、文字、视频的多媒体。3G商用后,多媒体彩铃将成为移动增值业务发展的新动力,不仅能更好满足用户特性化需求,同时对3G网络的进一步推广也具有极其重要的作用。本文介绍移动多媒体彩铃业务功能和流程。
With the advent of the 3G era, the enhancement of terminal capabilities has provided a powerful stage for meeting diversified needs of users, from simple sound effects or songs to multimedia that integrates pictures, texts and videos. After 3G is commercialized, multimedia ring back tone will become the new impetus for the development of mobile value-added services, which not only better meets the needs of user characteristics but also plays an extremely important role in further promotion of 3G networks. This article describes the mobile multimedia ring tones business functions and processes.