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北京希望的电脑书盘在出版行业可算得上重要的一员:从发展速度和市场回报来看堪称上乘。一个不大的民营企业能达到这样的业绩,实在有许多值得回味的东西,我想最重要的是适应和满足市场,抓住市场和发展市场。 1.市场需要希望 北京希望电子出版社的前身是希望电脑公司书刊部。而书刊部本身就是市场需要的市场。当1986年微机大量进入我国的当口,连微机的说明书都是英文的,那时,获得一本中文的计算机科技资料,哪性是手刻油印的,又是多么的珍贵啊。这样的市场需求就是希望书刊部诞生的契机。强烈的需求催促书刊部快速成长,从油印到铅印、轻印,按本订货,见传真快件发货,一时间成为全国最大的电脑科技资料供应商之一。市场需求就是书刊部发展取向的根本。 随着新技术的不断涌现,电脑本身一天天变得更强,能耐更多。特别是压缩技术,多媒体技术,光盘技术的不断涌现,使其对图书出版业更为深刻的革命成为可能。这不是单纯的空间压缩,用光盘片替代纸张作为图书的新的载体,而是有可能把只能看的普
Beijing hopes the computer bookstore in the publishing industry can be regarded as an important member: from the speed of development and market returns superior superior. A small private enterprises can achieve such a performance, there are really many memorable things, I think the most important thing is to adapt and satisfy the market, seize the market and develop the market. 1. The market needs hope that Beijing hopes that the predecessor of the electronic publishing house is hope that the computer company books and periodicals department. Book Department itself is the market needs of the market. When in 1986 a large number of microcomputer into the mouth of our country, even the instructions of the computer are in English, then, access to a Chinese computer technology information, which is hand-carved, but also how precious ah. This kind of market demand is the chance to hope Book Department was born. Strong demand to promote the rapid growth of books and periodicals, from the fishes to the printed, light printed, according to the order, see fax shipment, a time to become the country’s largest provider of computer technology information. Market demand is the fundamental development of the Department of books. As new technologies emerge, the computer itself becomes stronger and more capable. Especially the compression technology, multimedia technology, the continuous emergence of optical disc technology, making it more profound revolution in the book publishing industry possible. This is not a mere compression of space. Instead of using paper as a new carrier for books, it is possible to convert only plain