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在借鉴美国顾客满意度指数(ACSI)模型基础上,参考国内外相关研究成果,构建了金华旅游满意度概念模型。运用AMOS和SPSS统计软件对模型进行检测,结果表明:测量模型各观测变量对潜变量的影响是显著的;结构模型中各潜变量之间的路径系数与假定基本符合;概念模型的整体拟合性良好,最后在研究分析的基础上得出了相应的结论及建议。
Based on the reference of the American Customer Satisfaction Index (ACSI) model and referring to relevant research results both at home and abroad, a conceptual model of Jinhua tourism satisfaction is constructed. The results show that the influence of each observed variable of the measurement model on the latent variable is significant; the path coefficient of each latent variable in the structural model basically conforms to the assumption; the overall fitting of the conceptual model The result is good. Finally, we draw the conclusion and suggestion on the basis of research and analysis.