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当今文学行为与商业活动越来越呈现出一种交叉互为现象,它的存在具有多重价值。首先是对传统的、单一追求“意义”的文学观念的淡化;从而形成一种更具当代特性的“意义”和“利益”并重的新文学观念。其次从理论层面看,它重新彰显了文学与经济学原本存在、又历来被我们忽视了的共源性,即在学理渊源上,两者原本就是以人文主义价值诉求为同一基础;再次从实践层面看,两者交叉互为的态势,还为运用经济学的研究方法解析文学提供了现实的平台,使文学能更好地被作为一种社会资源,在符合经济规律的基础上得到合理地调剂、分配和运作,进而获得最大化的社会和经济效应。
Today’s literature and business activities are increasingly showing a phenomenon of cross-interaction, its existence has multiple values. The first is the desalination of the literary concepts of the traditional and sole pursuit of “meaning”, thus forming a new literary concept with equal emphasis on “meaning ” and “interest ” with more contemporary characteristics. Second, from a theoretical perspective, it re-reveals the original origin of literature and economics, and has always been neglected by us, that is, in the academic origins, the two are the humanistic value of the original demand as the same basis; once again from the practice At the level of view, the trend of cross-mutualization between the two also provides a realistic platform for analyzing literature through the use of economic research methods, enabling literature to be better used as a social resource and rationally Adjust, allocate and operate to maximize the social and economic effects.