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在培养创新思维方式的同时,也需要创造性的提高广告、营销、策划人的从业素质,策划人是“整合资源”的人,要具备优秀的综合素质。
While cultivating innovative ways of thinking, we also need to creatively improve the professional qualities of advertising, marketing and curators. The planners are those who “integrate resources” and must have excellent overall qualities.