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随着自媒体时代的到来,高校纷纷开通微信公众号,微信公众平台已逐渐成为高校学生工作的新载体。然而现阶段许多高校微信公众平台扮演的仍是单向的信息传递者角色,未能充分发挥其优势,辅助思政教育工作的有效开展。本文基于“使用与满足”理论视角,通过对高校微信公众平台学生使用现状及满意度情况进行实证分析,深入探讨高校微信公众平台构建的模式,以期促进微信公众平台在高校思政教育工作中的有效应用。
With the advent of the media era, colleges and universities have opened WeChat public account, and the WeChat public platform has gradually become a new carrier of college student work. However, at this stage, many universities and colleges WeChat public platform is still playing the role of one-way information transferrs, failed to give full play to its advantages, to assist the effective implementation of ideological and political education. Based on the theory of “use and satisfaction”, this paper conducts an empirical analysis of the status quo and satisfaction of the students using the WeChat public platform in universities and probes into the mode of constructing the WeChat public platform in order to promote the development of WeChat public platform in ideological and political education In the effective application.