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透明化是攻克费用黑洞的利刃,对这个业内人士讳莫如深的内幕,大家一起来围观一下吧!营销就是战争,营销费用就是粮草,自古就有兵马未动,粮草先行之说。可惜的是企业投入的这些本应在战场中发挥重要作用的资源,在实际中常常被黑手所窃取。企业营销费用简单可分为市场费用和销售费用,这两部分费用——特别是销售费用——都有被黑手窃取的可能性,行内人士大多对此话题讳莫如深。有观点说:一个企业的销售费用如果有70%能真正实现在市场上,就已经是很不错的了,一些管理不到位的企业可能50%都不到。这个数据听起来实在骇人。
Transparency is to overcome the cost of cutting-edge black hole, the secrecy of the industry insider, everyone together look around! Marketing is the war, marketing costs is forage, since ancient times there are soldiers, forage first. It is a pity that these resources invested by enterprises that should have played an important role in the battlefield are often actually stolen by black hands. Marketing costs can be simply divided into marketing costs and marketing costs, the cost of these two parts - especially the cost of sales - have been stolen by black hand the possibility of most people in the industry on the topic of secrecy. A point of view: If an enterprise’s sales costs if 70% can really be realized in the market, it is already very good, and some management of enterprises may not be less than 50%. This data sounds terrifying.