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本文主要从“让客价值”的基本内涵出发,分析了顾客在服饰消费中所产生的一系列心理过程的变化以及购买决策过程的思维转变,总结出了企业在服饰营销中具体的营销策略。
Based on the basic connotation of “customer value”, this paper analyzes the change of a series of psychological processes that consumers produce in apparel consumption and the change of thinking in the process of purchasing decision-making, and summarizes the specific marketing of enterprises in apparel marketing Strategy.