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广告宣传不能提倡高消费新闻媒体在房地产、化妆品、服装、娱乐、旅游等行业所做的广告中,有相当一部分客观上存在宣扬高消费的现象。什么“王者气派”、“豪门风采”、“贵族享受”之类的广告词经常出现。这等于变相提倡高消费,不但不合我国国情,也会引起群众的反感,...
Advertising Can not Promote High Consumption News Media In the real estate, cosmetics, clothing, entertainment, tourism and other industries advertisements, there is a considerable part of the objective existence of the phenomenon of promoting high consumption. What “king style”, “wealthy”, “noble enjoyment” like advertising often appear. This is equal to disguise to promote high consumption, not only does not fit our national conditions, it will also arouse the public’s dislike, ...