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传播是手段,营销是目的。做传播就是在做营销,做营销就要做整合。本期《广告人》杂志记者联系到凤凰传说整合营销传播机构掌舵者、中国优秀创新企业家、杰出广告人周满意先生,和大家分享整合营销、实效传播真经,希望会对大家有一定的感悟和启发,也能为众多的广告人、营销人和市场、品牌探索者,在当前低迷的市场环境中,廓清发展迷雾,觅到前进灯塔。
Communication is a means of marketing is the purpose. To do communication is to do marketing, marketing must do integration. This issue of “Advertisers” magazine reporter linked to the Phoenix legendary integrated marketing communications agency at the helm, China outstanding innovative entrepreneurs, outstanding advertising people Mr. Zhou satisfied, and we share the integrated marketing, effective dissemination of Scriptures, I hope everyone will have a certain Sentiment and inspiration, but also for a large number of advertisers, marketers and market, brand explorers, in the current downturn in the market environment, clear out the development of the fog, find the lighthouse forward.