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在营销分工上,商家的重点在于落地功能的执行。那么微工具最大的好处在于,不仅在线上活动,对于线下同样起着作用。使用智能手机的用户,使用微工具的人群,都有可能成为潜在的作用对象。商家优势的特殊性还在于老客户。当然,老客户不会直接变成营销对象,但是会成为潜在的营销对象,从老客户中选择一部分使用智能手机的人群,并把他们的资源变成自己的粉丝,这是传统经销商潜在的优势。
In the marketing division of labor, businesses focus on the implementation of floor functions. Then the biggest advantage of micro-tools is that not only online activities, the same for the offline play a role. People using smartphones and people using micro-tools are likely to be potential targets. The particularity of business advantage lies in the old customers. Of course, regular customers will not be directly marketed, but will become potential marketers, selecting some of the old-world people who use smartphones and turning their resources into their own fans, which are the potential for traditional distributors Advantage.