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一、风格化打造,塑造核心竞争力浙江的民营经济、浙江的百姓经济、浙江的发展经验以及众人关注的“浙商”现象都为浙江卫视提供了丰富而独特的节目资源,所以根据浙江省的省情,我们把浙江卫视定位在财富上。从市场需求来看,我们认为,选择财富定位,不仅要让我们的观众乐于接受,同时也要符合广告商的需求。我们做了一个调查,发现绝大多数人都渴望成功和财富,尤其是男性和年轻人更是如此,这说明随着中国经济走向成熟,人们更有兴趣了解财富的奥秘。调查还表明,20—39岁
First, to create a stylized, shaping the core competitiveness Zhejiang’s private economy, Zhejiang’s economy, Zhejiang’s development experience and the concern of the “Zhejiang” phenomenon for Zhejiang Satellite TV provides a rich and unique programming resources, so according to Zhejiang Province The province of the situation, we locate Zhejiang Satellite TV in wealth. In terms of market demand, we believe that the choice of wealth positioning should not only be accepted by our audience, but also meet the needs of advertisers. We did a survey and found that the overwhelming majority of people are desperate for success and wealth, especially men and young people, suggesting that as China’s economy matures, people are more interested in understanding the mysteries of wealth. The survey also showed that 20-39 years old